Understanding APO: Why it matters – Part I

Understanding APO: Why it matters – Part I
12 October 2023 Youssef BEN ALI

By Ariel Wesolowski & François Charmoy

From sunrise to sunset, applications seamlessly integrate into our daily routines, enhancing our experiences and simplifying tasks. Yet, as an app owner, have you ever wondered if your app truly performs at its best? Do you know how users are behaving while engaging with your application?

These are just the beginning of the questions that drive us to explore the transformative power of Application Performance Observability (APO).

Going more deeply, can you…

    • pinpoint the exact location and cause of performance bottlenecks in your app?
    • correlate user behaviour data with application performance metrics to identify patterns that impact user satisfaction and retention rates?
    • provide predictive analytics to forecast potential performance issues, allowing proactive optimization and resource allocation?
    • analyse the impact of third-party integrations and dependencies on application performance, providing recommendations for optimization and resource allocation?


The answers lie within the realm of Application Performance Observability (APO), your gateway to unlocking the full potential of your digital tools.

Today, the user experience with applications is crucial to develop businesses further. Indeed, satisfied customers are more inclined to purchase anything from your company. Additionally, over time you will build the trust to make sure they will return to your online shop, website, or any other application. Furthermore, happy clients are more likely to share their great overall experiences with potential new customers.

A recent study this year made by Divami, a leading company in digitalization shows that:

    • A well-designed user interface can increase your website’s conversion rate by up to 200%.
    • 66% of customers are willing to pay more for a great experience
    • 84% of customers say a company’s overall experience is as important as its products and services.
    • 72% of customers will tell 6 other people about their good user experience. This is excellent for brand reputation and winning new customers.

Regardless of how scalable, secure, or flexible your application may be, the unpredictable nature of technology means that even the best-prepared systems can encounter unexpected issues. Microservices, Big Data, auto-scaling, diverse deployment methods, intricate dependencies – all these elements contribute to the growing complexity of applications, making them increasingly challenging to monitor and understand.

Without effective Key Performance Indicators (KPIs) in place, you risk encountering significant obstacles when troubleshooting production issues. Moreover, even when armed with an abundance of data, the challenge lies in transforming it into actionable insights for the benefit of business leaders, managers, and stakeholders. This necessitates the development of precise procedures and processes for efficiently addressing production incidents.

Therefore, join us in exploring how Application Performance Observability (APO) provides a beacon of clarity in this intricate landscape. Discover how APO empowers organizations to not only monitor and detect issues effectively but also translate data into strategies that engage the entire company in proactive issue resolution in order to reach your business goals!

What is APO?

APO, short for Application Performance Observability, is a comprehensive suite of services designed to enhance application performance and reliability.

At its core, APO leverages the power of observability to provide real-time insights into application behaviour, ensuring optimal performance, rapid issue detection, decrease MTTR, and efficient resource utilization.

With a focus on monitoring, analysis, and actionable recommendations, APO empowers businesses to deliver exceptional user experiences while saving time and resources.

But APO is more than just monitoring, team, or technology; it’s a collaborative effort. Two specialized teams work in tandem to realize APO’s potential. To find out more, stay tuned for part II of the APO blog series…coming soon!

In the meantime, register for our webinar on November 7th to get to full understanding of the APO concept:  Registration Link.


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